The Blockbuster Index is a playful exploration of how consumer buying habits have shifted from traditional brick-and-mortar stores to digital purchases across the United States. Inspired by the nostalgic decline of physical video rental stores like Blockbuster, this project creates a unique index that scores each state based on various signals reflecting the balance of online versus in-person purchases.
The Blockbuster Index website visualizes these scores and trends, providing users with an engaging way to see how retail behaviors vary geographically, combining humor and data-driven insights.